Industry News

Leasing Options to sponsor stand at Old Trafford cricket ground

Lancashire County Cricket Club has extended its partnership with car leasing company Leasing Options, awarding the organisation with naming rights to the A Stand at its Old Trafford ground.

The deal will run for a further two years through the 2017 and 2018 seasons. The Manchester-based firm has been a partner of the club for the past three years.

The new Leasing Options terrace is another feature of the partnership, which will be in use for all international fixtures at Old Trafford.

The company will also have access to the Lancashire first team squad for advertising purposes. The brand will also appear on the sleeve of the Lancashire Lightning Royal London One Day Cup kit, alongside principal shirt sponsor electrical retailer

As well as being the primary shirt sponsor, was recently awarded naming rights to the Family and Community Stand at Old Trafford.

Daniel Gidney, chief executive at Lancashire County Cricket Club, said: “We’re delighted that Leasing Options have extended and enhanced their agreement with the club. They have been partnered with us for a couple of years, but we’ve really grown the partnership and taken them to the next level, in terms of their sponsorship with us.

“It is testament to their vision and how they want to grow their organisation. They’re very strongly placed now to really attack their own market place, and we believe that we can give them a platform to do so.

“As the club is growing and developing, we’ve got more facilities that we can offer to companies to support the growth of their business. With our Hilton Garden Inn, the newly created Leasing Options Terrace is going to be another great addition to Emirates Old Trafford to watch international and domestic cricket as well as live music.”

Andy Houston, sales director at Leasing Options, added: “It’s great to finally cement our relationship with Lancashire County Cricket Club having worked together for a number of years.

“We feel our aspirations as a business are more than matched by everyone connected with the Club, and we look forward to engaging with supporters in a number of different ways.

“We see it as an important milestone in our growth plans and ambitions to be the best known brand in vehicle leasing. Emirates Old Trafford is an outstanding venue and we’re hugely excited about moving forward with the Club over the next two years and beyond.”