NFL American football franchise the Los Angeles Rams is said to be seeking a record-breaking sponsorship deal for its new stadium.
According to the Sports Business Journal, the team is seeking more than $30m (€27.5m) a year as part of a naming-rights deal for its new home, which is slated to open in 2019.
The Sports Business Journal, citing sources familiar with the matter, said the team is seeking at least a 20-year commitment from any prospective partner.
The report added that US telecommunications company AT&T is one of the firms keen on adding its name to the 70,000-seat stadium. The company already holds naming rights to AT&T Stadium, home of NFL team the Dallas Cowboys.
The 2016 season marked the Rams’ first in California since relocating from St. Louis. The team is currently playing at the Los Angeles Memorial Coliseum while its new stadium is being built.
The Rams will share the new venue with fellow NFL team the Chargers, which earlier this year announced its own relocation from San Diego to Los Angeles. The Chargers will play at the 30,000-seat StubHub Center, home of Major League Soccer team LA Galaxy, while the new venue is being built.
The future home of the Rams and the Chargers will be located on the site of the former Hollywood Park Racetrack in the Inglewood area of Los Angeles. The facility, which broke ground in November, has already been selected to host the NFL’s season-ending Super Bowl event in 2021.
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