Industry News

Gila River eyes naming rights to Cardinals’ stadium – report

Gila River Gaming Enterprises is one of the companies interested in taking naming rights to the University of Phoenix Stadium, home of NFL American football team the Arizona Cardinals, according to the Phoenix Business Journal newspaper.

Gila River Casinos already sponsors the Gila River Arena, home of Arizona’s NHL ice hockey franchise, the Coyotes.

The University of Phoenix Stadium is to undergo a name change after the Cardinals announced last month that the team would be revising its partnership with the college.

The Cardinals confirmed that its relationship with the university would be continuing, but said that the stadium’s name would be changing “at some point in the future”.

The 63,400-capacity venue has been known as the University of Phoenix Stadium since opening in 2006.

Since opening, the University of Phoenix Stadium has hosted 11 Fiesta Bowls, two Super Bowls, three college football national championship games, one Pro Bowl and the NCAA’s Final Four event.