English Premier League football club Chelsea has begun the process of securing a naming rights partner for its redeveloped Stamford Bridge home stadium.
According to the Evening Standard newspaper, the venue will retain the famous Stamford Bridge name in its title, with any parties interested in acquiring naming rights having to adhere to this stipulation.
In January, Chelsea secured planning permission to redevelop Stamford Bridge into a 60,000-capacity, all-seater stadium.
The project is expected to cost at least £500m (€592.6m/$643.9m), with the club hoping to start work after the 2018-19 season.
Plans are in place to relocate to Wembley Stadium from the 2019-20 season until the end of the 2022-23 campaign, with Chelsea to move into the redeveloped Stamford Bridge in time for the start of the 2023-24 season.
However, Chelsea could face competition from London rivals West Ham United and Tottenham Hotspur, both of which are also on the lookout for naming rights partners for their new stadia.
West Ham is believed to be in talks with the Mahindra Group about a possible deal for its London Stadium, while Tottenham is said to be seeking a £20m-a-year deal for the naming rights to its under-construction new stadium.