Industry News

Principality Stadium to undergo temporary rebranding for Champions League final

Cardiff’s Principality Stadium will officially be known as the National Stadium of Wales for next month’s Uefa Champions League final.

A temporary rebranding will be enforced due to Uefa’s policy on commercial titles being part of venues’ names.

The WalesOnline website reports that stadium staff will be required to remove all branding of Principality Building Society, the ground’s sponsor, from the venue for Real Madrid’s clash with Juventus on June 3.

The venue used to be called the Millennium Stadium and it primarily serves as the home of the Welsh rugby union side. The stadium hosted the English FA Cup final between 2001 and 2006 while London’s Wembley Stadium was rebuilt.

Principality Building Society took on naming rights to the 74,500-capacity stadium last year.

Uefa enforced a similar rebranding of the Allianz Arena in Munich, Germany for the 2012 Champions League final between Bayern Munich and Chelsea. Insurance company Allianz’s name was officially stripped from the venue’s title for the game and the ground was temporarily called the Football Arena Munchen.