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Industry News

Orlando Magic’s D-League team signs naming rights deal for arena

Lakeland Magic, the D-League development team of NBA basketball franchise Orlando Magic, has secured a naming rights partner for its new home arena.

Florida-based direct mortgage lender RP Funding will acquire the naming rights to the Lakeland Center, which will now be renamed as the RP Funding Center.

The facility features an 8,000-capacity arena, as well as a 2,200-seater theatre and 100,000sq ft of meeting and exhibition space.

The five-year naming rights agreement will come into effect immediately.

Robert Palmer, chief executive of RP Funding, said: “I’m excited about the things we can do to try and bring more amazing events to this building.

“We started down this road of doing the due diligence on putting our name on a building; it’s something we wanted to do and when that opportunity lined up in my hometown it made it all that much sweeter.”

Lakeland Magic president Shelly Wilkes added: “RP Funding represents the excellence we strive for in bringing our product to our fans and stakeholders. We’re looking forward to many memorable moments ahead in the RP Funding Center.”