A naming-rights sponsor could be signed up for the Johan Cruyff Arena, the home of Dutch Eredivisie football club Ajax, it has been revealed.
The stadium, which was originally known as the Amsterdam Arena, was renamed after the club’s playing legend, Johan Cruyff, last month. Cruyff, who spent 11 years at Ajax across two spells during his playing career, died on March 24, 2016 following a battle with lung cancer.
Under an agreement with the relatives of Cruyff, the sponsor cannot be a tobacco company, according to Volkskrant.nl.
The final sponsor agreement must be approved by the club, the stadium management company and Amsterdam’s city council.
Cruyff, who also played and coached FC Barcelona, is considered to be one of the best footballers of all time, having won six domestic league titles in the Netherlands and three European Cups.