Halewood Wines & Spirits has agreed a deal to sponsor a new VIP lounge at the Echo Arena Liverpool in the English city.
The bar facility will be called ‘The Liverpool Collection Lounge’, after Liverpool-based Halewood signed a three-year deal with The ACC Liverpool Group, parent company of the Echo Arena.
As part of the agreement, the new bar will sell various drinks from the Halewood range, including Liverpool Gin and Liverpool Vodka.
Ben Williams, commercial director of The ACC Liverpool Group, said: “As a prestigious, Liverpool-based company with a globally recognised brand, we feel Halewood is the perfect fit for our new lounge. The partnership will enable us to provide a much wider selection of high-end products to our customers.
Angel Gregory, head of trade marketing and events at Halewood, added: “Sponsorship of the VIP Lounge represents a fantastic opportunity to extend Halewood’s support of Echo Arena Liverpool.”
The Liverpool Collection Lounge is scheduled to open in September.
Image: Keith Edkins
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