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Appetize rolls out concessions technology at MLB venues

Payment solutions company Appetize has introduced its advanced concessions technology at four new Major League Baseball (MLB) venues in North America.

The company’s point of sale (POS) solutions are now in place at Yankee Stadium, the home of the New York Yankees; the Colorado Rockies’ Coors Field; the Kansas City Royals’ Kauffman Stadium and the Los Angeles Angels’ Angel Stadium of Anaheim.

Appetize said fans of each team will now have access to a more “streamlined concession purchase experience”, while general managers at each ballpark will be able to use the technology to maximise revenue.

Although Appertize did not disclose the exact details of the technology that will feature at the ballparks, the company did confirm that the Yankee Stadium will launch its entire technology stack.

Appetize will power all POS terminals, while staff will also use its iPad mini-based handheld point-of-sale solution for in-seat ordering and delivery. Appetize’s technology extends Apple Pay widely to concession stands, team merchandise stores, and other new areas. The NFC-enabled terminals also support other EMV-based payment options such as Chip-and-PIN cards and Masterpass.

Kevin Anderson, chief strategy officer at Appetize, said: “Our transformative POS technology has gained massive traction nationwide, including triple digit percent growth year-over-year since launch in 2011.

“In every venue Appetize launches, GMs see immediate revenue growth, a vastly improved guest ordering experience, massive cost savings and turnkey profit increase.

“That capability is driving our strong referral and aggressive momentum across the major venue concessions market.”

Appertize technology is already present in a number of MLB ballparks, including Dodger Stadium, home of the Los Angeles Dodgers; the New York Mets’ Citi Field; and Fenway Park, the home of the Boston Red Sox.