Professional services company Emerald Group has agreed a deal to take on naming rights to Headingley Stadium in Leeds.
The complex serves as the home of Super League rugby league club Leeds Rhinos and Yorkshire County Cricket Club, and regularly hosts the England international cricket team.
Under the agreement, which is effective from November 1, Headingley’s two grounds will be known independently as Emerald Headingley Cricket Ground and Emerald Headingley Rugby Stadium. The complex itself will be known as the Emerald Headingley Stadium.
In addition, Emerald will sponsor the new North-South Stand at the cricket ground upon completion of its redevelopment in 2019, and will also hold naming rights for a 450-seat banquet suite.
The deal will also grant local charities the chance to engage with cricket and rugby for the benefit of the local community.
The partnership will support a major redevelopment project at Headingley, which is set to begin at the end of August.
Leeds Rhinos chief executive Gary Hetherington said: “This sponsorship is another vital step in our vision to transform our home once again into an iconic sporting venue with the exciting redevelopment plans set to begin in late summer.
“We are proud to have been associated with Emerald for many years through their charitable foundation’s support of our own Leeds Rhinos Foundation, which uses the power of sport to change lives, and this new partnership strengthens the bond between the two organisations.”
Image: RobertG
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