Bolton Wanderers to offer fans ‘cinematic’ experience through Vue link-up

Cinema chain Vue has teamed up with Bolton Wanderers to provide the English Championship football club with luxury recliner seats for the Macron Stadium.

Four seats will be situated near the stadium’s dugout, with fans to be able to sample recliners during every home game of the 2017-18 season.

Supporters, which will be chosen through social media competitions on Bolton’s Facebook and Twitter pages, will receive complimentary popcorn and soft drinks as part of the experience.

The partnership has been signed to tie in with the refurbishment of Vue’s Bolton complex, which has had every standard seat replaced with a padded leather recliner.

According to the club, the refurb makes Bolton the fourth Vue venue in the UK to become a “fully recliner” site, and the first in the north of the country.

John Ashley, Bolton Wanderers’ commercial manager, said: “It’s a really exciting project and certainly offers our fans something different from the ordinary match-day experience. The new recliner seats are a fantastic addition to both the Macron and Vue Bolton and I’m sure they’re going to be received really well.

“The promotion will run throughout the whole 2017/18 season, starting with our Championship opener against Leeds and I’d advise fans to keep an eye out on our social media channels for their chance to enter the competition.”

The 2017-18 campaign will mark Bolton’s first season back in the Championship following promotion from the third-tier League One in 2016-17.

Image: Bolton Wanderers