Chelsea signs Ericsson to install free WiFi at Stamford Bridge

English Premier League football club Chelsea has signed Swedish telecommunications company Ericsson to provide free WiFi coverage for supporters at its Stamford Bridge home ground.

Under the agreement, Ericsson will become the club’s connected venue partner and will design, build and operate its WiFi system.

Chelsea’s home games at Stamford Bridge are regularly sold out, creating a huge demand for a high-speed connection network. Ericsson’s Smart Cell tool will allow masses of fans to connect at the same time and share their experience with friends and family globally.

Chris Townsend, Chelsea’s commercial director, said: “We look forward to a rich partnership with Ericsson which will directly assist the thousands of fans who come regularly to Stamford Bridge. Ericsson leads the way in providing innovative digital solutions and we welcome them to the Chelsea family.”

Arun Bansal, senior vice president in Europe and Latin America for Ericsson, said: “Our research indicates that people want to use their digital devices wherever they go – and the urge to connect is even greater at a Chelsea FC home game.

“Through this partnership, we will ensure the connectivity at Stamford Bridge matches the quality of the football and look forward to exploring further options that will enable Chelsea FC to take the digital experience to the next level.”

Ericsson’s experience with stadium connectivity extends to its involvement in installing and operating WiFi at both the 2014 Fifa World Cup in Brazil, as well as the 2016 Uefa European Championship in France.

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