Sheffield Arena names new general manager

Joe Waldron has been appointed as the new general manager of the Sheffield Arena, one of the UK’s leading venues.

Waldron previously worked as deputy general manager to Rob O’Shea, who, as the Yorkshire Post newspaper reports, has stepped down to focus on his event promotions company Manifesto Events.

The arena opened in 1991 and has since helped generate around £500m for the Sheffield economy, according to the Yorkshire Post.

Sheffield Arena is a multi-purpose venue, staging both music and sporting events. It serves as the home of ice hockey club the Sheffield Steelers and can hold up to 13,500 spectators.

Waldron told the Yorkshire Post: “I am delighted to be taking over as GM of the Arena. The wide variety and mix of events we have hosted over the 18 years I’ve been here, and those booked in for the future, make for a challenging and exciting work environment.

“We have a great team of hard working, experienced and talented staff here who will help me ensure the continued success of the venue. I look forward to maintaining and developing our relationships with all of the stakeholders who continue to make the arena the success story it is for Sheffield.”

Image: Chris