Major League Baseball franchise the Los Angeles Dodgers is seeking $12m per year for the naming rights to its playing field at Dodger Stadium, according to the Sports Business Journal.
Naming rights to the field have reportedly been on the market since the spring, and the team is still in the process of finding a buyer that is willing to pay the hefty price tag.
The buyer would not receive rights to rename the ballpark, but would be paying to name the field itself.
Dodger Stadium, located in Elysian Park, opened 55 years ago and was constructed in less than three years. It cost a total of $23m and was financed by private sources.
The 56,000-capacity ballpark is the oldest in the MLB west of the Mississippi River, making it the third oldest overall.
MLB’s Oakland Athletics named its field after Rickey Henderson, while the stadium the team plays at is still called the Oakland Coliseum.
Image: Frederick Dennstedt