English Championship football club Brentford is to install a new LED technology advertising system at its Griffin Park stadium in a move designed to provide its sponsors with greater exposure and enhance the match-day experience.

The second-tier club said the system would be fitted during the October international break.

Digital venue specialist ADI has been appointed to install the system, which will feature an integrated crowd-facing display. ADI’s LED technology is used by a number of top-tier Premier League clubs.

The system will form part of a wider commercial programme being introduced by Brentford that will seek to add value for its supporters and broaden the offering for its sponsors.

The club’s new title partner, online gaming company LeoVegas, will feature prominently on the new advertising platform, along with other club sponsors.

As well as promoting sponsors, the advertising system will be capable of showcasing live match stats and social media content during games at the 12,300-seat Griffin Park.

Brentford said the digiBOARD system, which will be located in front of the Ealing Road, Braemar Road and Brook Road stands, would be transferable to its new 20,000-capacity stadium, which is currently under construction.

Brentford’s commercial director, James Parkinson, said: “We’re excited to bring LED technology to Griffin Park to add value to our partners and enhance our match-day experience. The model we are implementing will allow Brentford Football Club to further develop its relationship with regional and national businesses to drive revenue into the club at this important time in our history.

“The club has always sought to make the best use of the facilities at Griffin Park while being mindful that the move to Brentford Community Stadium is approaching. Having a system in place that will provide benefit for supporters and partners in the short term and is transferable when we move is a great solution for us and I look forward to seeing it in action soon.”

IMAGE: Brentford FC