NFL American football team the Chicago Bears is to establish a dedicated nursing station at its Soldier Field home stadium, as part of a new deal with Advocate Health Care.
According to Crain’s Chicago Business newspaper, the franchise will enter into a multi-year partnership with Advocate Health Care for the 2017 season.
Advocate will serve as the Bears’ official health care partner and also work with the team on adding a dedicated nursing station for nursing mothers at Soldier Field. The facility will be the first of its kind at the venue.
The agreement also includes Advocate branding that will appear on the Bears’ practice jerseys and on various signage inside Soldier Field.
Kelly Jo Golson, chief marketing officer at Advocate, said: “They were looking [for a hospital partner] and the timing was right. We really had been looking for creative, unique ways to impact our community, and [the Bears deal] just felt like a great way to be able to do that.”
First opened in 1924, Soldier Field has been the home to the Chicago Bears since 1971. The venue has a total American football capacity of 61,500, making it the third-smallest stadium in the NFL.
Image: Joon Han