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Daktronics to enhance fan experience at FedExForum

Video display and scoreboard specialist Daktronics has teamed up with NBA basketball franchise the Memphis Grizzlies to enhance the in-arena experience at FedExForum.

Daktronics will build and install an LED video display ‘super system’ at the arena as part of the agreement. The system will feature a single continuous screen wrapping around the corners of a centre-hung structure.

The system will measure 2,600 square feet and feature some 5.5 million LEDs.

Once the work has been complete, FedExForum will feature a total of 24 LED displays comprising 9.6 million LEDs.

“There’s a lot of behind-the-scenes investment, but there’s also a lot of fan-facing investment that needs to take place,” Jason Wexler, the Grizzlies’ president of business operations, said.

“The technology evolves, and FedExForum was the last standard-definition (arena) in the NBA. And standard-definition, obviously, doesn’t cut it anymore. Part of why you want to maintain FedExForum as a first-rate facility is because you want to have a first-rate fan experience. This is a huge step in that direction.”

The main display board will feature variable content zoning, which will allow for one large image to be wrapped around the entire screen. It can also be separated into multiple windows to show live video, instant replays, statistics, graphics and animations, and sponsorship messages.

This is an exciting project as we continue our long-standing relationship with FedExForum and the Memphis Grizzlies,” Daktronics sales representative Andrew Rice said.

“The innovative new displays bring more visual elements and excitement to all events held at the venue. Grizzlies owner Robert Pera and Grizzlies management has challenged us to be forward thinking with the new centre-hung design and Daktronics looks forward to seeing the displays in action at the start of the 2017-2018 season.”

Other in-arena features will include three tunnel displays, an indoor ticketing display, five scorer’s tables and four basket stanchion displays.

Outside the arena, a new ticketing display will be fitted as well as a new marquee display promoting upcoming events.

Image: Trevor Birchett