New York Jets unveil fan engagement initiatives ahead of new season

NFL American football team the New York Jets has revealed details of a range of new initiatives designed to enhance the fan experience at MetLife Stadium during the 2017 season.

Jets fans will benefit from a range of new food options including The Fat Rooster, Barbeque Shack and Grater Mac Shop, as well as new taco and sushi dishes and dessert empanadas.

Seven-dollar value meals will also remain a menu option, with the new offerings to be showcased for the first time during the Jets’ home game against the Miami Dolphins on September 24.

Season ticket holders and permanent seat license holders at the 82,500-capacity stadium will also receive various benefits, such as seat credit funds ranging from $20 to $100 (£77/€85), half price hot dogs and sodas, and access to special events.

In addition, the Jets will relaunch the team’s official mobile app, which will be designed to enhance the game-day experience for supporters. The app will provide indoor and outdoor maps, an improved mobile ticketing interface and an integration with ride-sharing company Uber.

MetLife Stadium, which also serves as the home of rival NFL team the New York Giants, partnered with Uber in June. A dedicated pick-up zone will be set up at the stadium on game days. The Jets’ relaunched app will feature Uber integration to make it easier for fans to travel to and from the stadium.

The app will also feature ‘Joan’, an artificial intelligence chatbot that will instantly answer any frequently asked questions that fans may have.

The app will also facilitate an ‘interactive tug of war’ between fans through the ‘I Called It!’ game, which launched in beta mode at the end of last season. The game allows fans in the stadium to compete for special prizes based on their predictive insights.

A range of other augmented reality experiences will also be included on the multi-functional app, which is available on iOS and Android devices.

Image: MarineCorps New York