International homewares brand Robert Welch has agreed a deal to become an official hospitality supplier for Coventry’s Ricoh Arena.
The multi-year deal also covers Premiership rugby union team Wasps, which plays its home matches at the 32,000-seat stadium.
Robert Welch’s Radford cutlery range will be showcased for the first time during Wasps’ pre-season friendly against Irish Pro14 team Connacht on August 23.
Robert Welch has over 60 years of experience working in the hospitality industry and has previously served establishments such as the Burj al Arab in the United Arab Emirates, Cheltenham Racecourse and Dubai-based airline Emirates.
Jacky Isaac, group HR director and operations director for Wasps and the Ricoh Arena, said: “Robert Welch is a welcome addition to our portfolio of official partners and suppliers. Robert Welch is renowned throughout the world for the excellence of the design and manufacture of its products particularly its stainless steel cutlery.
“Their innovation and high standards will fit in perfectly in our hospitality suites where their branding will be reflected on our match-day menus and staff livery. Thousands and thousands of people enjoy hospitality at the Ricoh Arena each year and we are looking forward to working with the company to further improve the experience for people visiting the venue.”
Peter Churchill, operations director at Robert Welch, added: “We are proud and excited to become a partner supplier with Wasps and the Ricoh Arena.
“Working with the Wasps brand makes perfect sense for us. Our respective organisations have many shared values – teamwork, excellence, integrity, leadership – that are as important to the design of award winning products as they are to sporting achievement.”
Robert Welch joins brands such as Heineken, Majestic Commercial, Ricoh, Ericsson, EQ Nutrition, Matrix and Greenfields as official partners and suppliers of Wasps and the Ricoh Arena.
The stadium also serves as the home of English League Two football club Coventry City.