North American college Arizona State has had a huge video board, measuring 47-by-113 feet, installed at its Sun Devil Stadium by technology company ANC in an effort to boost the fan experience.

The board in the 71,706-capacity venue is the eighth largest in college football to date, according to Josh Richard, Arizona State University’s athletics manager of game presentation.

The technology improvements include an enhanced stadium sound system, while a new football facility at the north end and suites on the west have also been added as part of the $286m (£222m/€240m) renovation work.

“Previously we rigged sound off the south cluster,” Richard said, according to the AZ Central website. “It’s moved over to the north. It’s a brand new system, state of the art, with real time flexibility to where if it’s too loud in a certain section with a press of a button they can change that based on fan feedback. And just the clarity of it. You can hear very tiny details.”

The final phase of the refurbishment work, which started in 2014, will see the east side completely reconstructed.

Arizona State’s football coach Todd Graham said the video board will make viewing replays much easier for him and his staff.

“I’ve had my eyes on it most of the time, during preseason scrimmages,” he said. “To integrate and have the fans involved will be fun and exciting. It just makes it a better venue.”

The board will also screen live social media, as well as an interactive noise metre, statistics panels and other information.

“We’ve been working on this for at least the last four months,” Richard said. “We put a lot of work into the stat panels and information we want to display as well as making sure our fans are able to access all the information they want as well as close captioning.

“Intel put sensors throughout the stadium that capture real live data and display it so we actually have a true winner for the loudest section.”

The video board could also be used for non-football related events, such as concerts and movie nights to make the stadium usable throughout the year.

Image: Clintus McGintus