English Premier League football club Liverpool is to throw open the gates of its Anfield home to fans from around the world by launching a new stadium tour.
Developed in partnership with local writers and lifelong Liverpool fans Nick Allt and Dave Kirby, the tour will take in all key areas of the stadium.
Visitors will carry with them a multimedia handset so they can learn more about certain areas of the stadium and interact with their surroundings.
The tour will visit the top level of the recently expanded Main Stand where fans can take in a full view of the pitch and the city landscape. Fans can also touch the famous ‘This is Anfield’ sign when walking down the tunnel on to the pitch, as well as practice their post-match interviews in the new press room.
When visiting the home dressing room, fans will be able to access exclusive player interviews by pointing their multimedia device at players’ shirts hanging on the wall. In addition, when in the away dressing room, a Liverpool legend will reveal the toughest team he has ever faced at Anfield.
Tom Cassidy, head of tourism at Liverpool, said: “We have built this new experience following feedback from visitors who have been on a previous version of our stadium tour and just as importantly, those who haven’t. It’s important to get the right balance between our amazing tour guides and what the handset’s technology can bring.”
The tour is now open for bookings and available in English, Spanish, German, French, Italian, Thai, Indonesia, Arabic and Chinese Mandarin.
Ticket are priced at £20 (€22/$26) for adults, £15 for students and seniors, and £12 for children aged under 16. Visitors’ tickets will also include entry into ‘The Liverpool FC Story’ museum, which features a new exhibition based on Liverpool legend Steven Gerrard.
IMAGE: Ruaraidh Gillies
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