BT to continue sponsoring Murrayfield

UK telecommunications company BT has retained naming rights to the Murrayfield stadium in Edinburgh through a new agreement with Scottish Rugby, the governing body of rugby union in Scotland.

BT will continue to serve as a principal partner of the body until 2021 after signing a new three-year deal. The two parties’ previous agreement had been due to run until next summer.

Murrayfield, Scotland’s largest sports venue with a capacity of 67,000, will continue to be known as BT Murrayfield as part of the deal. The agreement grants BT exposure at Murrayfield, and at Glasgow’s Scotstoun Stadium.

BT’s branding also appears on the front of Scotland’s shirts through the partnership, which began in May 2014.

BT has invested in a range of initiatives since partnering with the body, such as the Scottish Rugby Academy and the Club Sustainability Fund.

Scottish Rugby’s chief executive, Mark Dodson, said: “Over the past three years we have built an excellent relationship with BT and worked closely with them to ensure their investment made a material difference to the game in Scotland. This confidence has enabled us to have proactive negotiations with them to ensure they could continue as a principal partner.

“I believe we are just beginning to see the fruits of this investment and we are delighted this partnership will now be extended for a further three years, enabling BT to continue to support our ambitions for rugby at every level.”

Image: Daniel