Juventus’ move to the Allianz Stadium six years ago has significantly boosted the Italian Serie A football club’s finances, according to Calcio e Finanza.
The website reported that the venue, which was known simply as the Juventus Stadium until July, has earned the club an average of €41m (£37.3m/$49.1m) per season since opening.
The figure puts Juventus way ahead of its rivals AC Milan (€26m), Inter Milan (€22m) and Napoli (€18m).
According to Calcio e Finanza, Juventus’ final season at Turin’s Stadio Olimpico, in 2010-11, saw the club generate less than €10m from gate receipts.
The Allianz Stadium holds 41,500 fans and Calcio e Finanza noted that the ground has been at an average of 92 per cent capacity since opening.
The move to the stadium also coincided with a successful period on the field for the club, which has won the Serie A title in each of the six seasons it has played at the ground. Calcio e Finanza also notes that Juventus has won an impressive 125 of the 157 games played at the venue.
Although Juventus is the Italian club with the highest annual gate receipts, it is still some way behind Europe’s elite clubs, with Real Madrid, Barcelona, Manchester United and Arsenal generating between €119m and €127m per year, according to Calcio e Finanza.
German financial services company Allianz was announced as the title sponsor of Juventus Stadium in June and the partnership became effective on July 1. The six-season deal will run until June 30, 2023.
The company also sponsors the Allianz Arena in Munich, Sydney’s Allianz Stadium, London’s Allianz Park, Nice’s Allianz Riviera, Allianz Parque in Sao Paulo and Allianz Stadion in Vienna.
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