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Little Caesars Arena app seeks to boost fan experience

A new mobile application has been launched to enhance the fan experience at the recently-opened Little Caesars Arena.

The District Detroit mobile app has been launched in partnership with Olympia Entertainment, which operates the arena, and mobile technology company Venuetize. The District Detroit is a sports and entertainment complex on which Little Caesars Arena has been built.

The multi-purpose venue will serve as the new home of NHL ice hockey team the Detroit Red Wings, as well as NBA basketball franchise the Detroit Pistons. The arena will offer seating of up to 20,000 for ice hockey games and 21,000 for basketball games, as well as a capacity of 15,000 to 22,000 for concerts.

The Little Caesars Arena becomes the centrepiece of The District Detroit, a 50-block area that also includes Comerica Park, home of MLB baseball team Detroit Tigers; Ford Field, the home stadium of NFL American football franchise the Detroit Lions; and performing arts venue Fox Theater.

Fans can use the app to purchase tickets and parking, deliver route guidance and order concessions. When the mobile app is linked up with a person’s Ticketmaster account, it can be used as a mode of entry into Little Caesars Arena.

Sports fans can use the app for express ordering, by which food and beverages can be paid for from their seats.

In addition, the app will enable users to manage their tickets more easily through ticket forwarding and ticket reselling.

The District Detroit app also supports guests buying tickets and parking at the Fox Theater, Filmore Detroit and several other venues. It provides 3D maps to help orient guests within the venues and deliver turn-by-turn navigation to any destination.

The app will also be the place for special partner experiences, including My Meijer Locker Room, which tracks the games fans attend, and the Budweiser Designated Driver Program, which rewards fans that pledge to stay sober during events.

“We have launched a ‘one-stop shop’ mobile app that integrates multiple event and location-related activities to enhance the guest experience across The District Detroit,” said Tom Wilson, president and chief executive of Olympia Entertainment.

“Our selection of Venuetize is the result of our extensive research to find the right technology partner to help us deliver a world-class user experience.”

Karri Zaremba, co-founder and chief operating officer of Venuetize added: “We are honoured to have been selected by Olympia Entertainment for such an ambitious project and to power their next-generation mobile strategy. Entertainment districts and mixed-use development projects will eventually form the nucleus of ‘smart cities,’ which is exactly what Venuetize’s platform has been designed and architected to serve.”