Mercedes-Benz Stadium takes off with Delta deal

Delta Air Lines has entered into a partnership with Mercedes-Benz Stadium, the new home of NFL American football team the Atlanta Falcons and Major League Soccer club Atlanta United.

The agreement will run for five years, through to the end of the 2021 season, with Delta to serve as the official airline of the stadium and its two tenants.

As part of the deal, Delta has acquired the naming rights to the South Champions Club inside the Mercedes-Benz Stadium. The 25,000sq ft facility, which will allow club patrons constant access to the field during matches, will now be known as the Delta Sky360˚ Club.

In addition, Delta will benefit from a significant presence in the stadium through branding placement on LED advertising boards, as well as receive IPTV exposure and various digital and social content opportunities.

Delta, which lists Atlanta as one of its key hubs, has a strong affiliation with the Georgia city, and already has partnerships already in place with NBA basketball team the Atlanta Haws and MLB baseball franchise the Atlanta Braves.

“Delta has become synonymous with the city of Atlanta and what is important to Atlanta and everyone who lives here, is important to Delta,” Delta senior vice-president and chief marketing officer, Tim Mapes, said.

“Just as we strive to provide Delta customers with world-class facilities at airports worldwide, we’re also proud to be a part of the new Mercedes-Benz Stadium in our hometown, and to join in the excitement of Falcons and Atlanta United fans all over.”

Tim Zulawski, chief commercial officer of AMB Sports and Entertainment, which owns the Falcons and United, added: “Being in the heart of the city, it is important for us to align with strong brands that have a long heritage in Atlanta and we couldn’t be more thrilled to have such a strong partner in Delta across our brands.”