Ricoh Arena drives fan experience with taxi service partner

Coventry’s Ricoh Arena is to launch an app-based taxi service through a partnership with Gett, an on-demand black cab application.

The stadium serves as the home of Premiership Rugby team Wasps and League Two football club Coventry City, and also stages music events, conferences, exhibitions and meetings.

Gett, which has a presence in more than 100 cities around the world, recently launched in Coventry and fans attending events at the Ricoh Arena will now be able to benefit from the service, with users able to pre-book taxis with real-time tracking on their phones.

“When it comes to stadium experiences, this is a partnership that has real benefit to all our customers and visitors,” Ricoh Arena and Wasps chief executive Nick Eastwood said.

The deal continues Ricoh Arena’s digital push, with the stadium having earlier this month upgraded its Wi-Fi offering through a partnership with CityFibre, the UK’s largest alternative fibre network provider.

The CityFibre agreement followed a 10-year partnership signed last year with communications technology company Ericsson, which is designed to rejuvenate the venue’s digital capabilities.

“We are striving to make the Ricoh Arena a first-class meetings and events venue for the modern age, and our relationships with partners such as Gett and our ultra-fast Wi-Fi providers CityFibre and Ericsson are key to helping us to achieve that,” Eastwood added.

“Being able to book, pre-pay and track the whereabouts of your own taxi at the click of a button while at an event is the height of travel convenience, and we think this will prove really popular with the one million plus people that come through our doors every year.

“Gett is a really exciting and forward-thinking company to be working with, and we look forward to evolving our relationship over the coming years.”

The partnership marks Gett’s first venture into rugby.

Image: Snowmanradio