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Feature

Qualcomm Stadium undergoes rebrand

San Diego County Credit Union has taken on naming rights to the US city’s Qualcomm Stadium, the former home of the Chargers NFL American football team.

The ground will now be known as the SDCCU Stadium. According to the San Diego Union-Tribune newspaper, the sponsorship deal is worth $500,000.

The short-term agreement will run until the end of 2018.

The Union-Tribune reported that there were three other bidders for the rights: Phoenix-based marketing company Gemini Sports Group, San Diego startup Mitek, and video production company Traction Video.

The stadium is currently without a major league tenant after the Chargers relocated to Los Angeles earlier this year, and the future of the venue remains up in the air.

The stadium still hosts matches played by San Diego State University’s football team, whose license to play at the venue also expires at the end of 2018.

A group by the name of SoccerCity has hopes of developing the land on which the venue currently sits into a soccer-specific stadium as part of plans to attract a Major League Soccer franchise to San Diego.

The ground had been known as Qualcomm Stadium since 1997, when the telecommunications company first took on naming rights.

Image: Bspangenberg