The new International Convention Centre (ICC) Sydney is to become the first venue of its kind in Australia to launch a virtual reality (VR) video experience.

Conference organisers, event planners, delegates, travellers and visitors from all backgrounds will be able to take an interactive tour around the new A$1.5bn (€1bn/US$1.2bn/£883.8m) venue.

The tour will take in various facilities at ICC Sydney, including its 35,000sq m of exhibition space, meeting areas, a 2,000-capacity ballroom and various theatres.

To access the experience, visitors can download the ‘ICC Sydney VR App’ for free from the Apple or Android mobile application stores. For a full VR experience, viewers will require a VR headset.

Geoff Donaghy, chief executive of ICC Sydney, said: “The new VR experience helps clients get to know the venue and will help us reach our target of running 1,000 events annually by our third year of operation. We are already rapidly reaching this target, and will hit 1,000 bookings for the venue this month.

“The application is backed by new online assets which highlight ICC Sydney as one of the most attractive events destinations in the world, and a venue that is helping to power the local visitor and knowledge economies.

“Our VR experience brings ICC Sydney to life right before people’s eyes and will become a point of reference during the planning stages of an event, while also engaging and exciting delegates pre-event.”

The tour app will also include various video content developed in partnership with Tourism Australia, offering further insight into the venue and the city of Sydney.

John O’Sullivan, managing director of Tourism Australia, added: “VR is becoming an influential touchpoint for consumers, giving them an immersive sense of what the destination has to offer in the critical consideration and booking phase of their travel plans.

“For a world class facility like ICC Sydney, harnessing the power of VR to push itself into the consideration set is a great example of the venue’s innovative approach to creating event success.”

Image: Philip Terry Graham