Health insurance company Vitality is to offer members high-end hospitality services at the Emirates Stadium after agreeing a new partnership with Arsenal.
The Premier League club has renewed its deal with Vitality, its official health and wellness partner, until 2020.
Arsenal are to continue to feature Vitality’s branding at the Emirates Stadium, as well across their digital and social media platforms.
Additionally, Gunners fans and Vitality members will be offered benefits including access to official merchandise, match tickets, and high-end hospitality services at the Emirates.
“We are delighted to be extending our partnership with Vitality for a further three years and excited about the additional rights they now have with our Women’s team,” said Vinai Venkatesham, chief commercial officer at Arsenal.
“Their innovative approach of rewarding those who adopt a healthier lifestyle has been extremely popular with our fans. We look forward to developing even more creative campaigns to strengthen an already successful partnership.”
Vitality also partners Premier League club Liverpool and has a naming rights agreement with AFC Bournemouth and its Vitality Stadium home ground.
Nick Read, commercial director at Vitality, added: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us spread the Vitality message.
“We’re delighted to renew our partnership with Arsenal, and to extend it to include the women’s team as part of our key focus to support and raise awareness of women in sport. Our collaboration with some of the top teams in the country, including Arsenal, helps in our goal to change the game when it comes to people’s health.”
Image: David Holt