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ISS retains naming rights to Düsseldorf arena

Facility services company ISS has opted to extend a naming rights deal for the ISS DOME in Düsseldorf, Germany.

The renewed agreement will run through to 2021 and the multi-use arena will retain the ISS brand as part of its official name.

Opened in September 2006, the ISS DOME has a capacity of 12,500 for concerts, but can be increased to 13,400 when staging ice hockey matches.

German ice hockey outfit Düsseldorfer EG (DEG) plays its home matches at the arena, while the venue has also hosted a number of major music concerts, including a Pearl Jam gig in June 2007 as part of the American rock band’s European Tour.

Alexander Granderath, country manager for the ISS Deutschland subsidiary of ISS, said: “Our commitment to the region is an expression of a passionate commitment to the state capital and DEG.

“The sponsoring of the ISS DOME and the Trikotsponsoring of DEG helps us to increase the awareness of our company throughout Germany. As a result, we can place ISS on the market as an attractive future-oriented employer and win new employees.”

Thomas Geisel, Lord Mayor Düsseldorf, also spoke positively about the extended naming rights deal: “We are very pleased with the sponsorship of ISS and how it is anchored in the city. This shows how close ISS is to Dusseldorf, and helps to ensure that sport in the city will continue to enjoy excellent facilities in the future.”

Image: DüsseldorfCongress