The All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Championships, has appointed leading hospitality provider Keith Prowse as its official hospitality partner for the grand slam tournament.

The five-year deal is effective from 2019 and the AELTC said the move marks a “significant step-change in both the structure and presentation of corporate hospitality” at Wimbledon.

The partnership will result in a single official brand offering hospitality services at the event.

It is hoped the agreement will elevate the level of premium hospitality services made available at the tournament. Keith Prowse will also work with the AELTC to strengthen the relationship between the event and The Wimbledon Foundation.

Keith Prowse has an existing relationship with the AELTC dating back to 1982.

Mick Desmond, commercial and media director for the AELTC, said: “We are delighted to extend our partnership with Keith Prowse as our exclusive hospitality provider for the next five years. The AELTC engaged in a rigorous tender process, which was overseen by International Stadia Group, before choosing our preferred supplier. The submission by Keith Prowse showed an unmatched understanding of our business and heritage, and demonstrated a clear view of the opportunities presented by unifying our offering to create a single official Wimbledon hospitality experience.”

Andy Vinsen, managing director for Keith Prowse, said: “We are delighted to have been awarded this contract and are looking forward to continuing our great partnership with Wimbledon. We already have an award-winning proposition and are excited at the opportunity to take a holistic approach to hospitality spanning inside and outside of the grounds, doing what we do best; define, build and deliver world-class hospitality experiences.”

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