NBA basketball franchise the Phoenix Suns has entered into a partnership with technology company DropIt in a move designed to enhance the fan experience at the team’s Talking Stick Resort Arena.
The three-year partnership will allow fans to use the DropIt app to take part in interactive auctions during games at the arena.
DropIt said the partnership will begin with the October 23 game against the Sacramento Kings. Supporters will be able to partake in a 60-second auction to win a range of prizes. The price of the prize will go down as time goes by and the first fan to swipe up will win the prize for whatever price is on the screen at that time.
The offer for the first game is a VIP experience that is valued at $3,000. The experience includes two courtside tickets, a tour of the players’ locker room and complimentary food and beverages. All fans that take part in the auction will receive a post-auction offer.
Suns president and chief executive Jason Rowley said in a statement: “We’re excited about this innovative partnership with DropIt that will help elevate the game day experience. Their unique drop auction is another fun and engaging way to entertain fans in between the action on the court.”
DropIt chief operating officer Brendan Howell added: “DropIt delivers on both fan and brand engagement, and reengages fans that are distracted by their phones. We create immersive, digitally connected social experiences by combining the pace of a video game with the excitement of a live event.
“This engagement continues post-game with exclusive, targeted brand offers delivered to mobile phones, driving fans from seats to stores, increasing revenue and return on sponsorship for major consumer brands while gathering rich data to predict future buying behaviour.”
Image: Josh Knowles