Salford City FC stadium undergoes rebrand

Salford City Football Club has agreed a deal for employment law, HR and health and safety company Peninsula to take on naming rights to its Moor Lane stadium.

The ground will now be known as the Peninsula Stadium as part of a five-year deal which names Peninsula as the club’s main title sponsor.

Salford City plays in the National League North – the sixth tier of the English football. The club is part-owned by former Manchester United players Paul Scholes, Ryan Giggs, Nicky Butt, Gary Neville and Phil Neville.

The group, commonly referred to as the Class of ’92, first became involved with the team in 2014 and their ultimate aim is for Salford to become a Football League club.

Peninsula was founded by Salford-born entrepreneur Peter Done and its headquarters are located just a few miles away from the club’s stadium. A range of community-focused initiatives will be launched as part of the sponsorship deal.

Done said: “Salford City F.C. was a great fit for Peninsula. We operate on the same guiding principles; we both like to shake up traditional ways of doing things; to press forward when others rest on their laurels; to keep improving, and to offer the best service possible to our clients, whether it be in the office or on the pitch.

“Salford, as a city and community, means a huge amount to me; it was great to be able to contribute in a special way to the city where I was born, raised and still live, whilst raising the profile of Peninsula through this fantastic sponsorship opportunity.”

The Class of ’92 added: “We are delighted to have Peninsula on board and for our home to now be called ‘The Peninsula Stadium’ is fantastic. When we were looking for partners, Peninsula seemed the perfect choice, a local-born company, with offices in Salford and a major employer in the North West area.

“That was important to us, for the culture of the club, as well as the local area that people from the area invested. Peninsula’s knowledge and business expertise will be valued and is another step in our vision for SCFC. We are excited and proud of our stadium and very much looking forward to working with Peninsula. It will be more than just naming rights, it will be about engaging and working alongside the community.”

The newly-named stadium was unveiled by ex-Manchester United manager Sir Alex Ferguson.

IMAGE: Salford City/Twitter