English Championship football club Preston North End has begun a search for a new sponsor for one of the stands at its Deepdale home stadium.
The Invincibles Pavilion, named in honour of the Preston team that did not lose a single match in the inaugural Football League competition, including both the FA Cup and League Cup, had recently been branded with The Football Pools name.
However, after The Football Pools opted not to renew its deal with Preston, the club is now hoping to secure a new naming rights partner for the stand.
Preston has said that the package for sponsorship can be tailored to a company’s needs, with “huge branding opportunities” available on the stand and in other parts of the club. The club also said it is open to negotiation regarding the deal.
Olivia Hanvey, head of commercial and ticketing at Preston, added: “We have had a fantastic relationship with The Football Pools over the past few years and we would like to thank them for their support during that time. The end of that deal provides a great chance for another company to become one of the club’s primary partners at a time when things look extremely positive on and off the pitch.
“The chance to become the main sponsor of the Invincibles Pavilion at this time could provide a company a great chance to push their brand to a local, national and world wide audience, due to the growing media coverage that the club receives and we are sure that this will be of interest to a lot of businesses.”
Preston is currently eighth in the Championship after losing 3-2 to top-of-the-table Wolverhampton Wanderers on Saturday. The club has lost just one other time in the league this season – a 1-0 defeat to Derby Country back in August.