Industry News

PepsiCo adds Chase Center to longstanding Warriors partnership

NBA basketball franchise the Golden State Warriors has extended it long-running partnership with PepsiCo.

Under the multi-year extension agreement, PepsiCo will be named as a founding partner of Chase Center, the San Francisco-based sports and entertainment complex that is still under construction and will serve as the new home of the Warriors.

PepsiCo’s portfolio of products includes LIFEWTR, Aquafina, SunChips, Stacy’s Pita Chips, KeVita, Naked Juice, Pepsi Zero Sugar and Pure Leaf iced tea, as well as Ruffles, Rold Gold, Cheetos, Doritos, Pepsi, Mountain Dew, Mountain Dew Kickstart, Lipton iced tea and Tropicana.

“PepsiCo has been a great partner to the Warriors over the years and we’re excited to grow our partnership and expand it to include the nearly 200 annual events we will hold at Chase Center and a variety of events throughout the entire district,” said Warriors president and chief operating officer Rick Welts.

“For our Founding Partnerships, we are looking for brands and companies that are innovative and truly understand the sports and entertainment world, providing our fans with the best fan experience possible. PepsiCo’s unique understanding of sports and entertainment, combined with its array of popular food and beverage products that align with consumer trends, makes this collaboration an important part of our future success.”

Adam Harter, PepsiCo North America beverages vice president of marketing & cultural connections, said: “We value our long-term relationship with the celebrated Golden State Warriors and are honoured to be a Founding Partner of Chase Center.

“We offer consumers a wide variety of food and beverage choices to meet every occasion and lifestyle, and are pleased to continue to bring our vast portfolio of products to the Warriors community and Chase Center guests. PepsiCo has a history of being at the intersection of music, pop culture and sports, and we can’t wait to show fans what we have in store as we bring our brands to life in unique and innovative ways activating all year round at Chase Center and the surrounding district starting in 2019.”