Alamodome, a domed multi-purpose facility in San Antonio, Texas, has signed a five-year sponsorship deal with University Health System.
As part of the deal, UHS will benefit from prominent signage on the stadium’s south plaza and the inclusion of UHS in the official name of the plaza and south entrance gate.
The firm’s branding will also appear in the stadium concourses and on scoreboards and LED ribbon boards around the stadium.
In return, UHS will pay the city $275,000 (£208,505/€233,120) as a part of the deal.
The 64,000-capacity Alamodome is used as an American football, basketball, soccer and baseball stadium, as well as a convention centre.
“They’ll get a lot of exposure,” said Mike Sawaya, the city’s convention and sports facilities director, according to the My San Antonio news website. “The Alamodome has about 975,000 people coming through the front doors who are overwhelmingly local.”
The agreement also gives UHS a right of first refusal to renew the deal after the five years are up. The sponsorship comes on the back of a $60m renovation project at the Alamodome.