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Industry News

NHL’s Predators to trial self-serve kiosks

NHL ice hockey team the Nashville Predators has announced that self-serve kiosks will be introduced at its Bridgestone Arena home ground.

The kiosks will be available for fans to use for the first time during the Predators’ home game against the Vancouver Canucks later today (Thursday).

The move is designed to decrease fans’ waiting time while queueing, and reduce the amount of time spent away from watching the game.

The kiosks are being introduced on a trial basis and will initially be available at three different areas of the arena. The Hot Chicken Stand outside of section 109 on the main concourse and the Ole Mole Nacho Stand near the SoBro Entrance will feature tablet-style ordering stations, with the Hunt Brothers Pizza stand on the arena’s upper level to include six full-size, touch-screen kiosks.

Fans will be able to order every menu item at the stations by selecting their choice on the touch-screen devices. Supporters will then be able to swipe their credit card to complete the transaction before receiving a printed ticket to confirm their order for pick-up at the counter.

“This is an innovative idea where you take the longest process and the most boring part of the food and beverage experience, and you completely revamp it,” Predators and Bridgestone Arena president and chief executive Sean Henry said. “Now, the physical concession stand can be dedicated to higher quality, better displays, faster turnarounds and more unique items.”

John DonVito, general manager at Delaware North, Bridgestone Arena’s hospitality partner, added: “We want our fans to be able to experience everything Bridgestone Arena has to offer, while spending minimal time standing in a concession line.

“For example, during an intermission, fans may have to make a choice of do I go to the bathroom, do I go to the concessions or do I enjoy another experience? We don’t want fans to have to choose, we want them to be able to do all three in the allotted amount of time.”

It is hoped that the kiosks will eventually be rolled out throughout the arena.

Image: Sean Russell