#SBS24 this month in Manchester! Welcome Co-op Live/OVG, RCD Mallorca, Verizon, DWF Law, Hearts, Sunderland AFC, Wembley Stadium, Oxford United, Juventus FC, Croke Park, Stadio Algarve, Everbank Stadium, Kulture City, PAM, Duracell/Procell, Trusts Arena, Suncorp Stadium... Join them
Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June

Industry News

Cambridge United welcomes return of Abbey Stadium name

English League Two football club Cambridge United is to reinstate its Abbey Stadium name, just 18 months after becoming Cambs Glass Stadium.

Through a surge in revenue from Bloor International Enterprises, which owns Cambs Glass, and AstraZeneca’s renewed support, the stadium can be reverted back to its Abbey Stadium name.

Cambs Glass has agreed to step aside so the Abbey name can be reinstated, though talks for a new sponsorship deal are in the works and will be announced in due course.

The Abbey name has been part of the fabric of the club since its formation in 1912.

AstraZeneca has agreed to extend its Active Science partnership with Cambridge United’s Community Trust to become its community sponsor.

“Today’s announcement means a lot to everyone associated with Cambridge United Football Club,” said the club’s chief executive Jez George.

“The Abbey is our home – and we want the club’s link to its locality and its history to be preserved and strengthened, now and into the future. We would like to thank Cambs Glass and Bloor International Enterprises for their magnificent gesture in fully supporting this idea.

“We would also like to thank AstraZeneca for extending their supporting beyond the Active Science programme which they have developed with our Community Trust over the last two years. As the club’s first ever community sponsor, they will enable us to contribute even more in the coming years to the well-being of our immediate and wide community.

“It is testament to the Cambs Glass, Bloor International Enterprises and AstraZeneca and our ever expanding portfolio of partners, who all share our vision, which enables us to make this decision to ensure the stadium naming is now sacrosanct rather than an commercial imperative.

“Sport, particularly football due to its universal popularity, can be a real force for good and Cambridge United recognises the responsibility associated with this privileged position. The partnership with AstraZeneca is born from shared values from two organisations, one having recently relocated to Cambridge and one having been in Cambridge for more than one hundred years; both committed to the community.”

Image: Aleksandr Tank