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Industry News

JLab Audio pens record deal with MLS

Headphone brand JLab Audio has secured its largest partnership to date after it signed off on a deal with North America’s Major League Soccer (MLS).

Terms of the multi-year agreement were not fully disclosed, but it was confirmed that JLab Audio will now serve as the first-ever official audio partner of the MLS.

California-based JLab will also become an official partner of LA Galaxy and work with the MLS team to enhance the game-day audio experience for fans at the club’s StubHub Center.

The arrangement with LA Galaxy includes establishing a JLab branded DJ booth at the StubHub Center for fans to enjoy during the pre-game experience, as well as a presence on digital signage inside the venue during pre-match warm-ups.

To mark the partnership, JLab will offer fans a chance to win a special experience at the 2018 MLS All-Star Game. In addition, members the victorious team at this year’s All-Star Game will receive a yet-to-be released pair of Epic Sport Wireless Earbuds in an exclusive new colour.

Win Cramer, chief executive of JLab, said: “JLab is super excited to continue our growth by connecting with the fastest-growing sports league in the US and a close-to-home winning team, the LA Galaxy.

“This partnership is a perfect match – blending JLab’s focus on value and authenticity with the most loyal and passionate fans in all of sports. Moreover, we’ll get to introduce our brand and products to the next generation of soccer players and fans alike.”

Robert Vartan, senior director at AEG Global Partnerships, also said on behalf of LA Galaxy: “We are thankful for JLab’s desire to align with the LA Galaxy as their marquee team partnership as they continue into soccer.

“JLab is passionate about our sport and culture, and we look forward to supporting their brand’s growth towards LA Galaxy fans, players and the overall soccer ecosystem in Southern California.”