NFL American football franchise Dallas Cowboys has extended its partnership deal with Hellas Construction for an additional 10 years.
Under the agreement, Hellas will remain as the official turf provider of the Cowboys at its AT&T Stadium home ground.
Austin-based Hellas has the ability to customise processes and product systems to the unique specifications of different venues. AT&T’s Matrix SoftTop Convertible Turf System allows the stadium to host a variety of events to maximise revenue.
Installation and removal of the synthetic turf fields can be completed in 24-40 hours. The removable system consists of 41 interchangeable panels that can be custom-made for any event, which increases flexibility, protects the turf, and gives the additional option to customise the turf for each event with the interchangeable panels and logos.
Trademarked logos are used for the Cotton Bowl games, college games, and soccer games at the stadium.
Stephen Jones, Cowboys chief operating officer and executive vice-president, said: “The Cowboys are proud to partner with Hellas for another 10 years. They not only have the best turf on the market but the best people. Whenever we need them, they are there, no matter the project.”
Hellas president Reed J. Seaton said: “We at Hellas are looking forward to 2018, and providing the Cowboys with the most innovative and advanced removable field ever made.
“It has been a great decade of sports on our Matrix turf and I look forward continuing our partnership with the Cowboys organisation.
“Because of the number and variety of concerts, games, and events that take place at the stadium, a regular turf system wouldn’t work. We designed one specifically for them.”
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