Ashton Gate Stadium, home to Championship football club Bristol City, is to provide fans with free Wi-Fi access in all areas of the ground.
The Wi-Fi has been extended to add in-bowl coverage as part of a larger project to improve digital experiences at the stadium.
The upgraded service at the 27,000-capacity stadium kicked in over the weekend with the Nottingham Forest game, which Bristol City won 2-1.
Ashton Gate Stadium worked with a group of partners led by Bristol’s Zeetta Networks courtesy of a UK Government grant via Innovate UK.
Zeetta’s consortium includes Ruckus Wireless for Wi-Fi equipment, provided and installed by another local company, IP-Performance.
Ashton Gate’s digital strategy will deliver new applications designed to provide a more immersive, interactive experience for all supporters and visitors over the coming months.
The club said that fans can find the Wi-Fi in the stadium and connect to Ashton Gate Edge Z for free internet access throughout the bowl and within hospitality and concourse areas. It added that further announcements about its new digital features will be revealed soon.