Industry News

Gillette Stadium to offer KEEL vodka

Gillette Stadium, home to NFL American football franchise the New England Patriots, has linked up with KEEL vodka, a premium light spirit, to offer fans a new beverage option.

Visitors to Gillette Stadium will be able to purchase KEEL at several locations throughout the facility, including The Putnam Club, Cross Insurance Pavilion & Business Center, Dell Technologies Suites, Optum Field Lounge and throughout the stadium’s concourses, including Union Point, a new place for fans to gather throughout the game on the upper concourse.  

KEEL is also now offered at restaurants throughout Patriot Place.

Former New England Patriots offensive lineman and three-time Super Bowl Champion Matt Light is a partner of the vodka brand.

“Gillette Stadium is my second home, and I could not be more excited to have our unique low-calorie vodka offered to the greatest football fans in the world,” Light said.

“Gillette Stadium is the perfect place for fans to participate in Keel’s philosophy of balancing a lifestyle of fun and sociability with a vodka with half the traditional calories.”

KEEL is a gluten-free product, distilled and bottled in the United States under strict guidelines.