Security and safety solutions specialist Master Lock has agreed a deal to sponsor the Wisconsin Entertainment and Sports Center, the future home of NBA basketball team the Milwaukee Bucks.
Milwaukee-based Master Lock has been named as the official lock of the Bucks’ locker room at the venue, which is due to open in time for the start of the 2018-19 NBA season.
Player lockers at the arena will be fitted with the company’s electronic built-in locker locks, which feature a modern design, display screen, advanced performance and low maintenance.
The Bucks Locker Room Report will also be presented by Master Lock and comprise a series of branded player interview segments following each Bucks home game. The content will be published across the Bucks’ and Master Lock’s digital channels.
“Master Lock’s innovative security technologies are a perfect fit for our new state-of-the-art arena,” Bucks president Peter Feigin said. “We are proud to partner with another world-class company with Milwaukee roots, as we continue to bring the best in all areas to our new venue.”
In other news, Marty Brooks has been named as the new president and chief executive of the Wisconsin Center District, which is overseeing the development of the Bucks’ new arena.