Venue management and data analytics platform VenueLytics has launched a new programme that enables independent hospitality businesses to add automated revenue boosting services.

VenueLytics VL SMB will provide establishments such as restaurants, hotels, bars, nightclubs, and casinos with the ability to integrate reservation management, marketing analytics, mobile technology and venue management in one platform.

“I love the real-time up-to-date info that VenueLytics provides us,” said Marina Savinovic, general manager and owner at Monte Carlo Night Club. “I no longer have to confirm with other co-workers on the availability of tables. It improved our communication tremendously. Even customers find it easier to reserve tables online.”

The streamlined service increases customer acquisition, by also including food and drink mobile-order services, ticketing, real-time analytics, tournament details and game wait-times, deals and promotions, internal communication, as well as fast pass services.

Venues can track and engage customers in real-time via a white-labeled app, social media, website, and/or through the ‘ItzFun!’ consumer app.

“The plug and play platform allows venues to choose and activate services with the click of a button, while eliminating the complexities of managing different services from multiple vendors,” said Baskar Manivannan, co-founder and chief executive of VenueLytics.

“In addition, our services provide a memorable customer experience for guests and patrons through automation, real-time engagement and business analytics.

“It’s a digital concierge platform that offers real-time integrated proprietary services, which is an enhanced and cost effective alternative to similar services offered by companies like Yelp, OpenTable, Ticketmaster, and other vendors.”