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Industry News

Uber expands US arena portfolio

Ridesharing company Uber has secured partnerships with NBA basketball franchise the Orlando Magic and NHL ice hockey team the Detroit Red Wings.

Uber will work with both teams to offer fans expanded transport options to and from games and events at their respective arenas.

Under the deal with the Magic, Uber will serve as the team’s official ridesharing partner for all pre-season and regular-season games at the franchise’s Amway Center.

The Magic deal will include a designated pickup and drop off lot at the Amway Center for patrons using Uber. This area will be located at the corner of S Hughey Ave. and W. Pine St., and will be available for both pick-ups and drop-offs from January 16, when Magic is due to host the Minnesota Timberwolves.

In addition, fans will be able to use ‘Magic Money’ to pay for Uber rides to and from the Amway Center. Magic Money is a form of currency at the venue that season ticket-holders can earn by exchanging tickets to games they cannot attend.

Alex Martins, chief executive of the Magic, said: “We are so excited to announce this partnership with Uber that will help make getting to and from Amway Center easier. Through our combined efforts with Uber, fans and visitors alike will have a seamless experience before and after games.”

Meanwhile, Uber will establish a pick-up and drop-off are at the Little Caesars Arena, the home of the Detroit Red Wings, under its new deal with the team.

The Uber zone will be placed close to Fisher Service drive outside of the venue and signage will be installed to help fans locate the dedicated area, which is less than a two-minute walk to the arena.

Uber will also take on the role of the official ride of the Detroit Red Wings as part of the deal.