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Industry News

Minnesota United reveals plans for Experience Centre

North American Major League Soccer franchise Minnesota United has announced details of an ‘Experience Centre’ for its Allianz Field home stadium.

The new facility, which is currently under construction, will occupy 2,100sq m of repurposed office space and showcase the various features and amenities at Allianz Field.

Due to open in time for the 2019 MLS season, Allianz Field will have a capacity of 19,400, including 2,800 safe-standing spaces, as well as a 115×75-yard natural-grass playing surface.

The Experience Centre will allow fans to see the stadium plans up close, with an interactive gallery detailing the team’s story and future. Features at the facility will also include 3D seat-selection technology, a photo booth and a hologram display that will present the stadium in three dimensions.

Season ticket holders will be contacted to set up appointments at the Experience Centre from next month, in a move that will mark the start of the seat selection process for Minnesota United’s first season at the new stadium.

Chris Wright, chief executive of Minnesota United, said: “Allianz Field is going to bring our fans together around the world’s game like never before. They’ll be closer to the action and enjoy top-of-the-line accommodations in a state-of-the-art stadium built for soccer.

“We’re excited to give them a first taste of it through the Experience Center and show them how powerful