Industry News

Title sponsor extends backing of Aviva Stadium

Dublin’s Aviva Stadium will retain its current name until at least 2025 after insurance company Aviva today (Wednesday) extended its sponsorship of the venue.

The 51,000-seat stadium primarily serves as the home of Ireland’s national rugby union and football teams, and also stages music concerts. Aviva’s previous naming-rights deal was due to expire in 2020.

The firm first partnered with the Irish Rugby Football Union (IRFU) and the Irish Football Association in 2010, and the company supports grassroots initiatives in both sports.

FAI chief executive John Delaney said: “It is fantastic for the Football Association of Ireland to extend our partnership with Aviva Ireland and maintain that connection with the home of Irish sport. Since the Aviva Stadium was redeveloped, we have enjoyed some terrific days there with our Republic of Ireland teams, men’s and women’s domestic cup finals, international club games, and numerous grassroots events. This shows that our national stadium caters for all levels of Irish football.

“We can be extremely proud of the Aviva Stadium being considered amongst the best stadia in Europe, which is why UEFA chose it to host the 2011 Europa League final and for four games at Euro 2020. We look forward to working with Aviva Ireland, the staff at the Aviva Stadium, and the IRFU over the next five years as we continue to provide the best possible experience for our supporters, stakeholders, and partners.”

IRFU chief executive Philip Browne added: “Aviva has been a great supporter of Irish rugby over the past eight years and we look forward to further developing our partnership in the years to come.

“Aviva continues to make a significant investment in the grassroots of our game supporting the growth of our minis programme, as well as supporting the national team and of course the home of Irish rugby, the Aviva Stadium.”

Image: William Murphy