US financial services company Comerica Bank has extended its naming rights deal for the home of Major League Baseball team the Detroit Tigers.
The original agreement was due to run through to the end of 2029, but has now been extended for a further five years meaning that the ballpark will continue to be known as Comerica Park through to the end of 2034.
Comerica moved its headquarters from Detroit to Dallas in 2007, but still has a significant presence in the state of Michigan. With a capacity of around 41,000, Comerica Park opened in April 2000 and has retained this moniker since its debut.
“Comerica Bank and the Tigers have a rich history in Detroit, and our ballpark sponsorship has allowed us to celebrate that history while deepening relationships with our customers and strengthening our community,” Michael T. Ritchie, president of Comerica Bank-Michigan, said.
Under the extended deal, Comerica said it will continue the Comerica Park Perks programme in the 2018 season. This is a promotion that includes discount tickets and pregame parties, among other benefits.
Chris Granger, group president for sports and entertainment at Ilitch Holdings, owner of the Tigers, added: “The decades-long relationship between the Detroit Tigers and Comerica is authentic, steeped in tradition and ties together two household names in Michigan and across the nation.”
IMAGE: Michael Barera