Industry News

Tampa Bay Lightning target fan engagement with arena app

NHL ice hockey team the Tampa Bay Lightning has engaged Tampa-based startup Venuetize to create a new app for its home rink, Amalie Arena.

The app is available for iOS and Android devices and was launched ahead of the arena’s staging of the NHL All-Star Game on Sunday.

The app will allow fans to purchase tickets, pay for concessions and merchandise, and plan visits for Lightning home games at Amalie Arena.

The app will also feature a mobile wallet, which will provide season ticket holders with transferable discounts that can be distributed among fellow fans at Amalie Arena.

In a statement reported by the SportTechie website, Karri Zaremba, co-founder and chief operating officer of Venuetize, said: “Forward-thinking organisations like the Tampa Bay Lightning and Amalie Arena realise that mobile is the best platform for enhancing and personalising their guests’ experiences

“We are thrilled to be part of their next-generation mobile strategy, to help them achieve measurable, operational cost savings, and to power their ability to deliver the services their guests demand and expect.”

Amalie Arena opened in 1996 and has a capacity of 19,000.

Image: Miosotis Jade