Industry News

Twickenham hospitality packages given VR showcase

England Rugby Hospitality, the official hospitality arm of the Rugby Football Union, has partnered with virtual reality specialist Igloo to showcase the match-day packages that are available at Twickenham Stadium.

As part of the link-up, clients and fans will be able to sample the hospitality experiences that will be introduced at Twickenham this autumn. The 360-degree projection dome will serve as an immersive shared virtual reality experience and will be located next to Twickenham itself.

Prospective visitors will be able to experience hospitality packages such as The Gate, The Lock, East Wing and the Rose Garden. Twickenham’s East Stand is to undergo significant renovation, with an additional 11,600 square metres of space to be created over six levels, and fans will be able to sample the revamped stand in the VR zone.

Keith Prowse, the RFU’s official hospitality agent, said that the move would allow prospective clients the chance to view the packages and interact with their families before the areas are actually opened.

Ansell Henry, sales director at England Rugby Hospitality, said: “We’ve got a brand-new facility that’s still being built, so the Igloo allows us to bring the brand to life. We can welcome clients to the dome to see the facilities in action and visually demonstrate what the products can achieve for them.”

Nick Gratwick, head of events at Keith Prowse, added: “The team at Igloo have been absolutely fantastic to work with. The shared virtual reality experience allows us to maintain full interaction with the clients throughout and see their interaction with the content first hand. The feedback we’ve had so far has been absolutely phenomenal and we’ve got so many ideas about how we can utilise the Igloo – we are very excited about the journey we’re going on.”

The RFU signalled its intention to bring its hospitality in-house back in September.

Image: Pete Baugh